As a Producer, Director, and Editor with over 15 years of experience, I specialise in creating impactful social media content, case studies, short- and long-form documentaries, along with hero campaigns across platforms like YouTube, TikTok, and Instagram. My work combines creativity and strategy to deliver dynamic, engaging content that resonates with audiences and drives results for brands and organisations.

I’ve led a diverse range of successful campaigns, including Admiral’s ‘Words to Live By’ and Principality Building Society’s ‘Healthy Habits,’ as well as high-profile projects like the Welsh Government’s ‘Keep Wales Safe’ campaign and Public Health Wales’ ‘Healthy Weight, Healthy You.’ These initiatives not only drove measurable engagement but also played a key role in promoting important public messages.

I’ve also had the privilege of working with major companies like Balfour Beatty, Siemens, Amey, CAF, Network Rail, and Alun Griffiths Ltd, producing content that aligns with strategic objectives and delivers real impact.

My storytelling journey began with a BA Honours degree in Animation, shaping my expertise in video production, motion graphics, and audio design. From creating music videos for artists like Funeral for a Friend and Feeder, to working as Lead Creature FX 3D Modeler on HBO & BBC’s His Dark Materials, and directing a pilot for Amazon Prime, I bring a wealth of experience across diverse mediums.

Whether producing for global brands, leading large-scale campaigns, or crafting documentaries and case studies, I’m driven by a passion for storytelling that connects and inspires.